Article
Say Goodbye To Touring Grids With Our Powerful Bulk Import Tool
Friday, January 12, 2024
Every tour campaign we’ve ever seen began as some sort of spreadsheet with dates, venues, cities, ticket links and all of the other important bits are all pieced together, maybe with some color-coding if you’re lucky. From there, every single date still needs to be built out into a separate ad campaign, full hours of tedious copy & pasting and a lot of double-checking to make sure that your Los Angeles campaign isn’t serving in Las Vegas.
Our powerful bulk import feature helps you drastically reduce the amount of time spent deploying campaigns, and helps mitigate human error when setting up campaigns.
5 Ways that Eventsheet helps
1. Market Localization
Something as simple as updating the market where your campaign is running in can take a few clicks when launching campaigns manually. With our powerful automation system, your campaigns will be deployed only in the markets where you’re performing and the surrounding areas.
2. Copy Localization With Merge Tags
No more minor edits to change city names or your support act(s) in each market. Set up templated copy with as many variations as you need, and our system will automatically fill in the blanks for each market using our variable merge tags.
3. Limited Human Error
Because we’re doing most of the heavy lifting on the backend, there are significantly fewer opportunities for human error. Your campaigns won’t be shouting out the wrong market in your ad copy anymore!
4. Massive Time Savings
Duplicating campaigns isn’t as simple as hitting copy - there are a lot of small changes that need to be made. With our system handling campaign deployment from front to back, all you need to do is set up your templates and we’ll do all the work. Whether you’re setting up 5 events or 50, there is no added work on your end once you fill in a few simple settings.
5. Increased Creativity
Now that the busy work of launching additional campaigns is off your plate, you can spend time refining your creative or coming up with additional marketing campaigns in each market.
Learn more about our platform features
